Jobid=6c17ca3ae8bc (0.1002)
As Performance Marketing Manager, you will own and scale ERIKS’ performance marketing efforts across paid digital channels with a strong focus on webshop growth, customer acquisition, and revenue efficiency. You will be responsible for turning media investment into measurable commercial impact in a complex B2B environment.
You will work closely with global and local marketing teams, agencies, and commercial stakeholders to drive first-time webshop transactions, increase online share of wallet, and improve marketing ROI.
Key Responsibilities
Performance Strategy & Growth
Develop and execute a performance marketing strategy aligned with ERIKS’ webshop growth and profitability objectives
Own customer acquisition, reactivation, and conversion performance across paid channels
Translate business targets (revenue, EBITDA, penetration) into clear media and KPI frameworks
Manage and challenge external performance agencies
Channel Ownership
Own and optimize paid channels including:Paid Search (Google, Bing)Paid Social (Meta, LinkedIn, others where relevant)Display, retargeting, and emerging performance channels
Continuously test new platforms, formats, and bidding strategies in a B2B context
Using automation tool (Channable) to scale a 2m+ skus portfolio across 5 markets.
Webshop & Funnel Optimization
Work closely with eCommerce, eBusiness manager, Local team and analytics teams to improve:First-time webshop transactionsConversion rates
Optimize full-funnel performance from awareness to transaction and repeat purchase
Data, Measurement & Insights
Define and own performance KPIs (ROAS, conversion rate, revenue contribution)
Ensure robust tracking, attribution, and reporting across markets
Use insights to drive decisions, not just report numbers
Stakeholder & Agency Management
Manage and challenge external performance agencies
Partner with local marketing teams across multiple countries
Clearly communicate results, learnings, and recommendations to senior stakeholders
What You Bring
Experience
5+ years of experience in performance marketing
Proven track record driving revenue through paid digital channels
Experience in B2B, eCommerce, or complex buying journeys is a strong plus
English + another language is a plus (NL, FR, DE)
Skills
Strong hands-on knowledge of Google Ads, Meta, and analytics platforms
Comfortable working with large budgets, multiple markets, and complex product catalogs
Strong analytical skills with a commercial mindset
Ability to balance growth, efficiency, and long-term value
Mindset
Data-driven and outcome-focused
Comfortable with complexity and ambiguity
Proactive, structured, and able to influence without direct authority
Curious, test-and-learn mentality
If you have any questions about the recruitment process, please contact our Recruiter, Annemijn van Duijn 0657078571
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